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Forget the power of MailChimp as an email marketing platform, for paid advertising it is also a very powerful tool. With Mailchimp, it takes just a few minutes to design beautiful landing pages that can really make people want to join your audience or buy your products / services. Paid Application Starting Price: $149/month Get up to 400% more from your digital ad spend with savvy management, optimisation and easy to coordinate split testing. Instapage has long been branded the world’s most advanced landing page platform with. One of my old favourites and great if you are wanting to see how subtle web page changes can turn ad clicks into conversions. This tool comprises everything you require for making edits and optimisating Google Ads in bulk (4 to 5x faster in comparison to the Google Ads interface) and is similar in appearance too to make you feel at ease.
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If you run multiple ad campaigns, manage large ad budgets or deal in campaigns across multiple accounts on Google Ads, you need Google Ads editor. Make better informed decisions on budget, reach, clicks, ad effectiveness, etc.
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It can be really time-consuming.īut you can automate many tedious tasks with the help of PPC management tools, get valuable insights, and only require manual intervention once strategic data has been curated from the tools themselves. Be it initial keyword research or landing page creation, to social proofing, ad copy and audience optimisation, to successful tracking of ROI. Setting up, managing and optimising a PPC campaign can take a long time and prove to be a tough ask for anyone who has to juggle other balls within a business. Note: You can filter through the list to find the best PPC tools in the following categories.
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With that in mind here are 60+ free and paid tools that can seriously move the needle for you and your business in terms of sales and digital marketing - whatever the future brings (whether you're trying to stay afloat or scale post corona lockdown). They are game changers in that they save time, money and a great deal of effort where previously a considerable amount of technical acumen would have been essential to make PPC work for you. Over the last couple of years we've been lucky enough to see the development of many PPC tools, and several have emerged that have been immensely helpful to businesses big and small when it comes to PPC setup, management and optimisation.